The Quiet Revolution of Luxury

IV.IV was founded in 2020 with a single-minded pursuit: to create a future-facing fashion ecosystem built on sustainability, modular design, and intentional luxury. Born in India and informed by a global design vocabulary, IV.IV is the antidote to fast fashion and trend-chasing. We stand for a slower, deeper, and more conscious approach to style.

At the heart of our brand lies a belief in quiet luxury—where elegance doesn’t scream for attention, but is recognized in the harmony of form, function, and feeling. Every IV.IV piece is a meditation on restraint and refinement. Whether it's old-skool designs or a modular essential, our designs are not seasonal accessories—they are long-term companions designed to move with you across time, purpose, and place.

Innovation Starts Here: A Founder’s Journey

Our founder, Harshit Popli, envisioned a brand that transcends gender, occasion, and convention. With a background steeped in global fashion education and a keen eye for
sustainability, he leads IV.IV as a design-led movement—not just a label.

  • IV.IV is gender-neutral, multifunctional, and engineered for versatility—offering a design ecosystem, where every product reflects thoughtful materiality, refined utility, and modern minimalism. Our aesthetic is rooted in silent confidence, elevated basics, and a deep commitment to timelessness.

  • From boardroom to travel to everyday transitions, our collections are built for individuals who prefer intention over indulgence, and clarity over clutter. At IV.IV, we don’t just design looks—we curate lifestyles grounded in philosophy, ethics, and forward-thinking fashion.

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