Fashion with a Conscience
At IV.IV, sustainability is not a feature—it is the framework. Our brand operates at the
intersection of climate-conscious innovation, low-impact production, and ethical
partnerships. Every IV.IV product is built with the belief that luxury should regenerate, not
deplete.
Circular Fashion at the Core
We follow cradle-to-cradle thinking designing from the ground up with the end in mind. Our
pieces are made to last, adapt, and evolve:
● Reversible belts and modular essentials reduce the need for excess
● Multifunctional designs ensure every piece works harder and lasts longer
● City-to-nature utility means our fashion moves fluidly with you, no matter the setting
We advocate for responsible consumption, creating looks that are not only enduring but also encourage care and repair over waste and replacement.
Material Innovation with Integrity
We prioritize material alternatives that are as ethical as they are functional:
● Recyclable TPU: Durable, flexible, and climate-conscious
● Premium vegan and plant-based leathers: High-performance, cruelty-free alternatives
to traditional leather
● Recycled fibers and upcycled fabrics: Smart material sourcing for low-impact luxury
Our eco-intentional systems span sourcing, production, and packaging—ensuring a
consistent commitment to reducing environmental footprint.
Empowering Communities & Artisans
Our supply chain is traceable, transparent, and fair. IV.IV collaborates with Indian artisans who bring decades of craftsmanship to each product. In return, we ensure:
● Fair wages and ethical working conditions
● Preservation of traditional techniques in a modern context
● Sustainable livelihood opportunities for local craft communities
IV.IV isn’t just made for the modern individual—it’s made with care, by real people, for real
impact.
Future-Focused Sustainability Goals
As a system-led brand, our CSR goals are long-term and proactive:
● Expand our range of bio-based materials and regenerative textiles
● Invest in carbon-neutral practices across the value chain
● Create closed-loop solutions through repair, renew, and recycling programs
● Continue championing reduced waste production and eco-efficient logistics
